CPClubPull
Founding Seller beta now forming

Collectible seller software for owned storefronts, CRM, and loyalty.

ClubPull helps card shops, breakers, TCG sellers, sports-card dealers, and show vendors launch a direct storefront with checkout, email marketing, memberships, wallet passes, shipping, and a customer list they control.

0%ClubPull transaction feeFirst-partyReachable collector listStore + CRMCore surface

What the platform is

A seller-owned operating system for collectible commerce.

A direct storefront for collectible drops, evergreen inventory, member-only products, and show-floor offers.

A seller admin for applications, onboarding, products, orders, customers, memberships, coupons, campaigns, and launch readiness.

A commerce ledger that keeps cart, order, payment, discount, tax, shipping, inventory, and customer snapshots durable.

A marketing engine for opted-in email campaigns, deal blasts, drop notices, restock alerts, automations, and Apple/Google Wallet pass updates.

A loyalty layer for free and paid memberships, points, QR signup links, Apple Wallet, Google Wallet, and member identity.

A referral and warehouse layer for seller-to-seller growth, account-credit rewards, bin placement, pick metrics, and inventory risk.

An operating path for card shops, breakers, convention sellers, sports-card dealers, TCG vendors, and local hobby brands.

Commerce loop

A single path from audience attention to repeat purchase.

The first release is not a marketplace. It is a direct seller loop: publish products, take payment, fulfill correctly, capture customers, and turn buyers into members.

01

Publish

Drop page, catalog, pricing, imagery, and inventory rules.

02

Sell

Cart, coupon, checkout, Stripe confirmation, and order snapshot.

03

Fulfill

Rate, label, tracking, packing slip, and shipment state.

04

Retain

Customer profile, points ledger, QR join, and wallet pass.

Product surface

Show sellers the operating system, then give collectors something worth keeping.

ClubPull should feel like a real command center: products, orders, promotions, QR capture, and wallet identity all feeding the same seller-owned customer record.

ClubPull AdminVaultline Cards
Publish ready
Launch checklist7 of 8 ready

Products, Stripe, shipping, QR signup

Membership MRR$8,430

217 active members, +18.6% this month

Direct revenue$27.4k

38% from members and wallet offers

QR capture146 joins

Show table, slab sticker, package insert

Member offers3 active

Early access, free shipping, sealed drop

Repeat buyers41%

Customers with 2+ purchases in 90 days

Membership MRR$8,430
+18.6%

Wallet pass upgrades, paid club tiers, and recurring access products.

Wallet joins by source146
7 days
Show QR68
Package insert43
Checkout35
Revenue mix38% member-driven
Members Repeat buyers New customers

Members are buying earlier, redeeming offers, and coming back faster.

StorefrontChrome rookies drop

Member-only inventory, real-time stock, and branded checkout.

Fulfillment4 labels queued

Rates, packing slips, tracking, and buyer updates stay in one flow.

Customer CRM621 reachable collectors

Orders, memberships, points, coupons, and QR source are tied together.

Wallet membership

Passes that feel collectible, not disposable.

Free memberships can carry seller branding, points balance, QR identity, drop access, show-floor credit, and the kind of status collectors actually notice.

VAULT MEMBER
Vaultline CardsChrome Society
FOUNDER PASS
Crown & CardFounders Circle
BREAK ROOM
Chrome VaultFirst Look
SHOW FLOOR
Hobby HouseWeekend Club

Collector marketing

Do more than capture emails. Turn your list into launch momentum.

ClubPull gives sellers a practical marketing console for opted-in email campaigns, wallet pass updates, customer segments, and automation flows tied directly to products, carts, orders, memberships, and loyalty.

Campaign builderSaturday Chrome Drop
Scheduled 6:30 PM

Audience

VIP members who buy sealed wax

MembershipChrome Society
Product interestBaseball + sealed
EngagementClicked in 45 days
428 collectorsConsent verified before send
01Abandoned cart

Wait 2 hours, send the saved cart and a seller-approved offer.

02New inventory

When a featured product goes live, notify matching collectors.

03Show follow-up

Tag QR signups by event and send the booth recap before they forget.

04Wallet pass update

Refresh Apple and Google pass art, balance, offer text, and member-only access.

Wallet pass update

Private trade night unlocked

Update pass art, member status, QR identity, offer text, and relevant fields when wallet update credentials are configured.

Offer text changedPoints balance refreshedPass notification queued
Delivery metrics$4,920 attributed
Sent
428
Delivered
402
Clicked
84
Orders
21

Email campaigns

Send drop announcements, deal blasts, restock notices, event follow-ups, and member-only offers to collectors who opted in.

Segments that match how sellers think

Target VIP members, wax buyers, graded-card collectors, local show signups, lapsed customers, and coupon redeemers.

Schedule launch moments

Queue emails before a break, set a weekend drop reminder, or send a Monday follow-up after a card show.

Apple and Google Wallet pass updates

Update member passes for new perks, private drops, show credits, and loyalty changes with wallet pass notifications where configured.

Automated money loops

Trigger abandoned cart, post-purchase thank you, new inventory, restock, coupon, wallet-ready, and winback campaigns.

Revenue visibility

Track sends, delivery, clicks, unsubscribes, failures, orders created, attributed revenue, and wallet updates delivered.

Feature map

The full beta surface, grouped around selling, operating, marketing, and growing.

V1 stays focused on one seller per storefront and one seller per checkout, but the system already has the hooks for the commerce, fulfillment, loyalty, wallet, campaign, and admin workflows that matter.

Sell

  • Branded ClubPull storefront
  • Founding Seller application funnel
  • Product catalog and collections
  • Variants, images, categories, and featured drops
  • Cart and checkout
  • Stripe Connect payment flow
  • Webhook-confirmed orders
  • Immutable order snapshots
  • Coupons and product/category targeting
  • Email capture from buyers and leads

Operate

  • Seller organizations and staff roles
  • Tenant-scoped seller data
  • Launch checklist and publish state
  • Inventory movement ledger
  • Order status transitions
  • EasyPost-style rates and labels
  • Tracking and fulfillment states
  • Packing-slip workflow
  • Audit logs and admin access
  • Outbox events for external side effects

Market

  • Opt-in email list growth
  • Customer tags and saved segments
  • Deal blasts and new inventory alerts
  • Scheduled drop announcements
  • Restock and member-only notices
  • Abandoned cart recovery
  • Post-purchase follow-ups
  • Show and event follow-up
  • Apple and Google Wallet pass update notifications
  • Suppressions, unsubscribe links, and consent state

Grow

  • Owned customer profiles
  • Free and paid collector memberships
  • Points ledger
  • QR signup links for shows and mailers
  • Apple and Google Wallet member passes
  • Member-only inventory hooks
  • Campaign revenue attribution
  • Plan-interest and seller-type lead capture
  • Seller referral and UTM attribution capture
  • Coupon redemption history
  • Warehouse bins, pick metrics, and customer exports

Make more money

Use ClubPull to turn collector attention into owned revenue.

The pitch is simple: sell where your customers already trust you, keep the relationship, and make each order feed the next one.

Move repeat buyers off rented channels

Point Instagram, Whatnot, Discord, live breaks, and show traffic to a storefront where you keep the customer relationship.

Turn every order into a member

Checkout, QR signup, and wallet passes create a reason for collectors to come back before the next drop.

Run member-only inventory

Hold chase products, graded cards, breaks, bundles, or early access for people who have joined your club.

Capture show-floor demand

Use QR links on cases, table signage, slab stickers, mailers, and receipts so offline buyers become reachable customers.

Sell with cleaner margins

Keep ClubPull at 0% transaction fees and monetize through subscription software instead of taking another slice of GMV.

Re-market without starting over

Customers, coupons, loyalty, email consent, and wallet identity give you a base for future drops, restocks, trade nights, and seasonal pushes.

Make every new product louder

Turn product creation into a launch moment with segmented emails, member-only notices, wallet pass updates, and follow-up offers.

Recover sales before collectors drift

Use abandoned cart, post-purchase, lapsed buyer, and show follow-up automations to bring collectors back without rebuilding the audience.

Orders
Stripe Connect
Shipping labels
Coupons
QR signup
Apple + Google Wallet
Email campaigns
Wallet pass updates
Customer CRM
Storefront domains

Collectible seller software FAQ

Answers for sellers moving from rented channels to owned revenue.

ClubPull is built around the direct commerce loop collectible sellers need most: launch products, capture customers, fulfill correctly, and bring buyers back before the next drop.

Is ClubPull a marketplace?

No. ClubPull is collectible seller software for owned storefronts. Sellers bring their own audience, checkout runs through their store, and the customer relationship stays with the seller.

Who is ClubPull built for?

ClubPull is built for card shops, breakers, TCG sellers, sports-card dealers, convention vendors, and local hobby brands that already have repeat collector demand.

Does ClubPull take a transaction fee?

ClubPull is positioned around 0% ClubPull transaction fees. Sellers pay for the software subscription separately from Stripe, shipping, tax, and other provider costs.

What storefront features are included?

Sellers can launch a direct storefront for products, drops, evergreen inventory, member-only products, show-floor offers, coupons, cart, checkout, and order capture.

How does the CRM help collectible sellers?

The CRM ties customer profiles, orders, memberships, points, email consent, QR source, coupon history, and campaign activity to one seller-owned customer record.

What can sellers do with wallet loyalty?

Sellers can use QR signup links, free or paid memberships, points, Apple Wallet, Google Wallet, and pass updates to give collectors an identity they can keep after checkout.

Does ClubPull support shipping and fulfillment?

Yes. ClubPull includes fulfillment workflows for rates, labels, tracking, packing slips, shipment state, inventory movement, and launch readiness around shipping setup.

Can sellers use custom domains?

Every seller starts with a ClubPull-hosted storefront. Custom domains are supported manually by the ClubPull team during launch so DNS, SSL, ownership, and routing can be verified.

Founding Seller Program

Start with one serious seller loop. Then expand.

The founding cohort gets hands-on onboarding, a focused launch checklist, and direct influence over the product before broader seller rollout.

See the program
  1. Apply with seller type, volume, plan interest, goals, and referral source.
  2. Configure profile, products, branding, Stripe, shipping, coupons, and launch state.
  3. Run real orders through checkout, webhook confirmation, fulfillment, and customer capture.
  4. Turn buyers into members with QR signup, paid tiers, points, and Apple/Google Wallet identity.